Is your landing page working? 4 numbers to check every week

Once a landing page goes live, the line I hear most from owners is: “we do get enquiries, but I can’t tell if the website has anything to do with it.” That’s guessing. Good news: you don’t need to become a data person to stop guessing. You just need to answer four questions — with a free counting tool, about ten minutes a week.

Four questions instead of a wall of charts

Open any analytics tool and you’ll see a dozen charts with unfamiliar names. Let them be. For a page selling a restaurant, a homestay, or a spa, I find an owner only needs to answer these four:

• How many people visited this week?
• Where did they come from — Facebook, Google, TikTok, or the QR code at your shop?
• What did they look at, and where did they leave?
• How many tapped the Zalo button or the call button?

Four questions, once a week. Keep it up for a few weeks and you’ll understand your page better than most owners ever do — not because you’re good with numbers, but because you have them.

Google Analytics: a free doorman counting your visitors

The tool that answers all four is Google Analytics (the current version is called GA4) — a free tool from Google that works on virtually any website. Picture someone standing at your door, noting every guest: how many walked in, which road they came by, what they looked at, where they turned around and left. Except this one stands there day and night and never takes a salary.

How does it get installed? One small snippet of code added to your site — you don’t do that yourself. Whoever built your website can add it in minutes, and sites built by Seawin Tech come with it from day one. Search “Google Analytics for beginners” and you’ll find a hundred long tutorials; you don’t need them. Setup is your web team’s job. Your job is to open the report — on your phone is fine — and read four numbers.

Question 1: How many people visited this week?

This is the baseline. On its own it doesn’t say whether the page is good or bad, but without it no other number means anything. And don’t compare with anyone else — compare with your own last week.

What this number does well is split the diagnosis. If only twenty or thirty people visit a week, the problem isn’t inside the page yet — the problem is that hardly anyone knows it exists. Redesigning now means fixing the wrong thing; what you need is to put the link everywhere: on the fanpage, in your TikTok bio, as a QR code on receipts and tabletops. But if a few hundred people come every week and the phone stays silent, it’s the opposite: the visitors are there and the page is dropping them. The next three questions show where.

Question 2: Where do they come from?

Google Analytics sorts visitors by source on its own: from Facebook, from a Google search, from TikTok, from Zalo, or typed straight in. Even guests scanning the QR code at your shop can be counted separately if the code uses a tagged link — one message to your web team and it’s done.

Sources matter because they tell you how many legs you’re standing on. A hotpot place I know gets 95 out of every 100 visits from Facebook and close to zero from Google. Meaning: post diligently and customers come; get busy for a week and it goes quiet. And anyone in that very neighborhood searching “hotpot near me” finds the competitors, not the restaurant. In that case the next thing worth investing in is SEO — plainly, tuning the site so it shows up when people actively search on Google. Google visitors are valuable precisely because they search only when they already need you, so they turn into orders more easily than someone scrolling past.

The reverse reading is just as useful: if you’re paying for TikTok ads and the TikTok column shows a trickle, that number just rescued next month’s budget.

Numbers won’t fix your page for you — they point at the spot worth fixing, so you stop fixing blind.

Question 3: What do they look at, and where do they leave?

The report lists every page and how many views it got. From that you know what visitors care about — and more importantly, where they give up. Wherever many people look and then leave for good, that’s where the page has a problem. No more guessing.

Take a spa: the numbers showed visitors landing on the homepage, tapping through to the price list, and leaving right there, over and over. Reading that price list again explained everything: forty services with impressive names that don’t say what they do, prices written in some places and “contact us” in others. Visitors couldn’t tell which package fit them, didn’t feel like asking, and left. The spa regrouped it all into three packages by need — relaxation, skin recovery, deep treatment — each with one clear price. Messages picked up within a week. Note that people rarely leave a price list because prices are high; they leave because prices are confusing. Expensive but clear still sells. Vague is what drives people away.

Question 4: How many tapped the Zalo button or called?

To me this is the number that matters most, because it measures the exact moment a viewer becomes a potential customer. The Zalo button, the call button, the leave-your-number form — every tap can be counted. It needs switching on once when the site is built (your web team will call these “events”); all you send them is one line: “please count taps on the Zalo and call buttons.”

Once you have it, the ratio is what’s worth watching: how many visitors for each tap. A homestay I looked at had a TikTok clip blow up — 500 visitors in one week, and exactly 2 Zalo messages. The page wasn’t short of visitors; it was leaking them. Open the site on a phone the way a guest would and the reason jumped out: the first screen held a logo and a “Welcome, dear guests” line, the sea-view photos sat far below, and a pale contact button hid at the bottom. The owner reworked it: best room photo moved to the top, a from-price per night added, and a “Message on Zalo to hold a room” button placed on the first screen. The following week brought about the same number of visitors — and over twenty messages.

That’s the beauty of it: make a change, look at next week’s number, and you know for certain whether it worked. No gut feeling involved.

A ten-minute Monday habit

You don’t need to check every day — daily numbers are small and jumpy, and they only make you anxious. Once a week is enough. On Monday morning, open the report and jot four numbers into your phone notes: visitors, biggest source, most-abandoned page, Zalo taps. Four columns, one line per week.

Within a few weeks you’ll see your own rhythm. From there it becomes a loop: spot an odd number, change one thing, check next week whether it moved. Change one thing at a time so you know what caused what. An owner who can read that rhythm doesn’t need an expert anymore.